Role · Marketing
Paid Search Specialist
Assists online marketing services by driving paid search advertising campaigns and SEO/SEM
Impact Report — Paid Search Specialist
_Domain: Marketing · Companies tracked: 807 · Aggregate signal score: 1,383,914_
Summary
The Paid Search Specialist role surfaces across 807 of the companies under Naftiko coverage, with an aggregate signal score of 1,383,914 across all scoring categories. This report aggregates the top areas of investment, services, tools, and standards that companies are investing in for the Paid Search Specialist function.
Top scoring categories
- Talent & Organizational Design — score
64,756 - Data — score
49,498 - Cloud — score
34,993 - Code — score
30,567 - Security — score
30,254 - Operations — score
29,536 - Governance — score
29,346 - Artificial Intelligence — score
29,027
Top areas of investment
CI, Active Directory, Artificial Intelligence, UI, Integrated Development Environments, Operational Technologies, BI, ORM, Electronic Data Interchange, C, Reinforcement Learning, Support, Business, Rich Internet Applications, Deep Learning
Most-adopted services
Pluralsight, Adobe Photoshop, PeopleSoft, Photoshop, Palo Alto Networks, Crystal Reports, Twitter, Instagram, Google Analytics, Adobe Campaign
Most-adopted tools
R, Elasticsearch, PowerShell, Angular, Semantic Kernel, ClickHouse, Apache AGE, Apache SpamAssassin, Apache DolphinScheduler, React Native
Standards in play
TCP/IP, Event Sourcing, Entity Relationship, HTTP, Lean Manufacturing, Dependency Injection, Acceptance Criteria, Certificate Enrolment Protocols, Equator Principles, Object-Oriented Programming
Top companies for this role
- Post Holdings (match score
14) - Hearst (match score
14) - Seaboard (match score
13) - XPO (match score
13) - Amgen (match score
13) - Disney (match score
13) - Walt Disney (match score
13) - Bentley Systems (match score
13) - Manulife (match score
12) - Amazon (match score
12)
_This narrative is generated from per-company job postings and press releases aggregated through the Naftiko Signals pipeline. The deterministic template will be replaced with an LLM-generated narrative when ANTHROPIC_API_KEY is configured._
Companies most associated with this role (807 total)
Adopt Pluralsight for the Paid Search Specialist role
Treat Pluralsight as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt Adobe Photoshop for the Paid Search Specialist role
Treat Adobe Photoshop as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt PeopleSoft for the Paid Search Specialist role
Treat PeopleSoft as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt Photoshop for the Paid Search Specialist role
Treat Photoshop as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt Palo Alto Networks for the Paid Search Specialist role
Treat Palo Alto Networks as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt Crystal Reports for the Paid Search Specialist role
Treat Crystal Reports as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt Twitter for the Paid Search Specialist role
Treat Twitter as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt Instagram for the Paid Search Specialist role
Treat Instagram as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt Google Analytics for the Paid Search Specialist role
Treat Google Analytics as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt Adobe Campaign for the Paid Search Specialist role
Treat Adobe Campaign as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt Adobe Illustrator for the Paid Search Specialist role
Treat Adobe Illustrator as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt LinkedIn for the Paid Search Specialist role
Treat LinkedIn as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt Sparx Enterprise Architect for the Paid Search Specialist role
Treat Sparx Enterprise Architect as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt Bloomberg Intelligence for the Paid Search Specialist role
Treat Bloomberg Intelligence as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt WhatsApp for the Paid Search Specialist role
Treat WhatsApp as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt Adobe Creative Cloud for the Paid Search Specialist role
Treat Adobe Creative Cloud as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt Port for the Paid Search Specialist role
Treat Port as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt Microsoft for the Paid Search Specialist role
Treat Microsoft as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt GitHub for the Paid Search Specialist role
Treat GitHub as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt SharePoint for the Paid Search Specialist role
Treat SharePoint as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt Microsoft Entity Framework for the Paid Search Specialist role
Treat Microsoft Entity Framework as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt Google Optimize for the Paid Search Specialist role
Treat Google Optimize as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt Azure Functions for the Paid Search Specialist role
Treat Azure Functions as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt Veritas InfoScale for the Paid Search Specialist role
Treat Veritas InfoScale as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Adopt Tradeweb for the Paid Search Specialist role
Treat Tradeweb as a first-class signal for the Paid Search Specialist role's workflows and operational practices.
Integrate R into the Paid Search Specialist toolchain
Wire R into the Paid Search Specialist toolchain to make it part of the role's daily working set.
Integrate Elasticsearch into the Paid Search Specialist toolchain
Wire Elasticsearch into the Paid Search Specialist toolchain to make it part of the role's daily working set.
Integrate PowerShell into the Paid Search Specialist toolchain
Wire PowerShell into the Paid Search Specialist toolchain to make it part of the role's daily working set.
Integrate Angular into the Paid Search Specialist toolchain
Wire Angular into the Paid Search Specialist toolchain to make it part of the role's daily working set.
Integrate Semantic Kernel into the Paid Search Specialist toolchain
Wire Semantic Kernel into the Paid Search Specialist toolchain to make it part of the role's daily working set.
Integrate ClickHouse into the Paid Search Specialist toolchain
Wire ClickHouse into the Paid Search Specialist toolchain to make it part of the role's daily working set.
Integrate Apache AGE into the Paid Search Specialist toolchain
Wire Apache AGE into the Paid Search Specialist toolchain to make it part of the role's daily working set.
Integrate Apache SpamAssassin into the Paid Search Specialist toolchain
Wire Apache SpamAssassin into the Paid Search Specialist toolchain to make it part of the role's daily working set.
Integrate Apache DolphinScheduler into the Paid Search Specialist toolchain
Wire Apache DolphinScheduler into the Paid Search Specialist toolchain to make it part of the role's daily working set.
Integrate React Native into the Paid Search Specialist toolchain
Wire React Native into the Paid Search Specialist toolchain to make it part of the role's daily working set.
Integrate Matplotlib into the Paid Search Specialist toolchain
Wire Matplotlib into the Paid Search Specialist toolchain to make it part of the role's daily working set.
Integrate Apache Ant into the Paid Search Specialist toolchain
Wire Apache Ant into the Paid Search Specialist toolchain to make it part of the role's daily working set.
Adopt TCP/IP as a Paid Search Specialist standard
Establish TCP/IP as a baseline standard the Paid Search Specialist role works against.
Adopt Event Sourcing as a Paid Search Specialist standard
Establish Event Sourcing as a baseline standard the Paid Search Specialist role works against.
Adopt Entity Relationship as a Paid Search Specialist standard
Establish Entity Relationship as a baseline standard the Paid Search Specialist role works against.
Adopt HTTP as a Paid Search Specialist standard
Establish HTTP as a baseline standard the Paid Search Specialist role works against.
Adopt Lean Manufacturing as a Paid Search Specialist standard
Establish Lean Manufacturing as a baseline standard the Paid Search Specialist role works against.
Adopt Dependency Injection as a Paid Search Specialist standard
Establish Dependency Injection as a baseline standard the Paid Search Specialist role works against.
Adopt Acceptance Criteria as a Paid Search Specialist standard
Establish Acceptance Criteria as a baseline standard the Paid Search Specialist role works against.
Adopt Certificate Enrolment Protocols as a Paid Search Specialist standard
Establish Certificate Enrolment Protocols as a baseline standard the Paid Search Specialist role works against.
Adopt Equator Principles as a Paid Search Specialist standard
Establish Equator Principles as a baseline standard the Paid Search Specialist role works against.
Adopt Object-Oriented Programming as a Paid Search Specialist standard
Establish Object-Oriented Programming as a baseline standard the Paid Search Specialist role works against.
- CI
- Active Directory
- Artificial Intelligence
- UI
- Integrated Development Environments
- Operational Technologies
- BI
- ORM
- Electronic Data Interchange
- C
- Reinforcement Learning
- Support
- Business
- Rich Internet Applications
- Deep Learning
- Systems
- Wins
- Development
- Management
- Tracs
- Operations
- Design
- Data
- Communications
- Solutions
- Technologies
- DNS, DHCP, and IP Address Management
- Performance
- Services
- Search
- ERP
- Tests
- Excels
- Organizations
- Graphical User Interfaces
- Products
- Tools
- Trainings
- Machine Learning
- Application Programming Interfaces
- Leaderships
- Educations
- Requirements
- Controls
- Safes
- Platforms
- Media
- Forms
- Policies
- Strategies
- Plannings
- Compliance
- Sales
- Projects
- Communities
- Employment
- Research
- Software
- Reportings
- Collaborations
- Learning
- Security
- Deliveries
- Analysis
- Defis
- Computes
- Applications
- Processes
- Travels
- Legal
- Innovation
- Document Object Models
- Marketing
- Mails
- Events
- Engineering
- Functions
- Computer Aided Manufacturing
- Production
- Maintenance
- Safety
- Executions
- Finances
- Efficiencies
- Audits
- Tasks
- Computer Aided Design
- Implementations
- Customer Service
- Certifications
- Codes
- Enterprises
- Digitals
- Equipments
- Webs
- Contents
- Integrity
- Insights
- Integrations
- Documentations
- Words
- Presentations
- Analytics
- Emails
- Reviews
- Administration
- Protection
- Monitoring
- Tracking
- Tainas
- UX
- Updates
- Automation
- Infrastructure
- Best Practices
- Metrics
- Assessments
- Accounting
- Workflows
- Hirings
- Insurances
- Revenues
- Distributions
- Documents
- Meetings
- Feedback
- Administratives
- Valuations
- Project Management
- Markets
- Intelligence
- Ideas
- Governance
- Continuous Improvements
- Frameworks
- Foundations
- Flexibilities
- Clouds
- Accountability
- Productivity
- Clients
- Evaluations
- Identities
- Pipelines
- Voice
- Reliabilities
- Investments
- Scheduling
- Optimizations
- Databases
- Pluralsight
- Adobe Photoshop
- PeopleSoft
- Photoshop
- Palo Alto Networks
- Crystal Reports
- Google Analytics
- Adobe Campaign
- Adobe Illustrator
- Sparx Enterprise Architect
- Bloomberg Intelligence
- Adobe Creative Cloud
- Port
- Microsoft
- GitHub
- SharePoint
- Microsoft Entity Framework
- Google Optimize
- Azure Functions
- Veritas InfoScale
- Tradeweb
- GitLab
- Datadog
- TeamCity
- Unity
- Azure Log Analytics
- Microsoft Windows
- Adobe Creative Suite
- Shell
- Google Drive
- Salesforce Lightning
- Salesforce
- Youtube
- Microsoft Edge
- Microsoft Visio
- Visio
- Oracle Cloud
- Microsoft Office
- Microsoft Endpoint Manager
- Microsoft Project
- Make
- Circana
- Microsoft Excel
- ZoomInfo
- Microsoft Teams
- Google Forms
- HubSpot
- Azure DevOps
- Microsoft Power Automate
- IntelliJ IDEA
- Square
- Adobe Analytics
- Amazon Web Services
- New Relic
- ServiceNow
- Oracle Integration
- Bloomberg Enterprise Data
- WebSphere
- Microsoft Word
- Azure Machine Learning
- Productiv
- Navision
- Red Hat
- Workday
- Teradata
- SolarWinds
- Bloomberg AIM
- Salesforce Automation
- Bloomberg Economics
- MailChimp
- Mastercard
- Dynatrace
- Google Apps Script
- Merge
- Oracle E-Business Suite
- BigCommerce
- Microsoft Outlook
- Adobe Launch
- Lightroom
- SAP
- CloudFormation
- Cloudflare
- Microsoft PowerPoint
- Bitbucket
- Box
- Vantage
- Confluence
- Meta
- Google Sheets
- AutoCAD
- Power BI
- Red Hat Ansible Automation Platform
- Ansible Automation Platform
- GitHub Actions
- Google Maps
- R
- Elasticsearch
- PowerShell
- Angular
- Semantic Kernel
- ClickHouse
- Apache AGE
- Apache SpamAssassin
- Apache DolphinScheduler
- React Native
- Matplotlib
- Apache Ant
- Apache Spatial
- Ethereum
- TensorFlow
- Terraform
- Apache POI
- Apache SkyWalking
- Apache ORC
- Prometheus
- Pandas
- Apache Traffic Control
- jQuery
- Kubeflow
- Apache MINA
- Apache Flex
- Buildpacks
- NumPy
- Spring Boot
- Git
- Lean
- SonarQube
- Python
- Scala
- Consul
- PostgreSQL
- Apache Hop
- Apache NiFi
- Apache Aries
- Apache Traffic Server
- Kotlin
- Dex
- Perl
- SPIRE
- Spring Boot Admin Console
- React
- Apache Pivot
- Apache APR
- OpenTelemetry
- Apache Roller
- Spring Framework
- Spring
- WordPress
- Score
- Apache Streams
- Open Policy Agent
- Lima
- Kubernetes Operators
- Keycloak
- Kafka Connect
- Apache Rya
- Vite
- SOPS
- Argo
- Apache Spark
- Fluid
- Apache Web Services
- Linux
- Kubernetes
- Vitess
- Docker
- Elastic Stack
- Node.js
- Vue.js
- Elk Stack
- Porter
- Elk
- C++
- Apache SINGA
- C#
- werf
- Apache Storm
- Apache Hive
- Apache Drill
- Jenkins
- Rook
- Apache Phoenix
- Swift
- Apache Velocity
- PyTorch
- Apache Portals
- Chef
- Apache Kafka
- Apache FreeMarker
- Helm
- Ansible
- Apache Tcl
- ORAS
- Flux
- Hashicorp Vault
- TCP/IP
- Event Sourcing
- Entity Relationship
- HTTP
- Lean Manufacturing
- Dependency Injection
- Acceptance Criteria
- Certificate Enrolment Protocols
- Equator Principles
- Object-Oriented Programming
- Extreme Programming
- BLE
- Specification
- SUPPORT.md
- WebSockets
- SecOps
- REST
- OCI
- CS
- SSO
- ISO
- NIO
- SPA
- NIST
- Defense In Depth
- Scaled Agile
- SAFe Agile
- Standards
- Write Ahead Log
- AIS
- SECURITY.md
- Lean Management
- Regulation
- Regulatory
- Actor Model
- LICENSE.md
- Standard Operating Procedures
- Raft
- Protocol Buffers
- Event-driven Architecture
- Functional Programming
- Methodology
- CONTRIBUTING.md
- IAM
- MapReduce
- Agile Methodology
- Agile
- SQL
- SSL/TLS
- Enterprise Integration Patterns
- Integration Patterns
- RACI
- Quality Standards
- Templates
- OpenAPI
- Accounting Standards
- Internal Control Standards
- HTML
- Technical Specifications
- Prototypes
- Data Models
- DevOps
- Lean Six Sigma
- Standardization
- Use Cases
- SOA
- Service Oriented Architecture
- Product Backlog
- Data Modeling
- Reactive Programming
- Scrum
- CODE_OF_CONDUCT.md
- Security Standards
- SDLC
- OSHA
- Six Sigma
- XML
- Product Specifications
- Test Plans
- Software Development Lifecycle
- Consensus
- Software Development Life Cycle
- Design Standards
- ITSM
- ITIL
- Software Design Patterns
- Convention Over Configuration
- User Stories
- SSH
- Security Standards And Procedures
- FinOps
- GDPR
- Process Flow Diagrams
- Design Patterns
- Schema Validation
- RBAC
- DNS
- CITATION.cff
- ACID
This page aggregates Naftiko Signals data for the Paid Search Specialist role across all 807 companies under coverage that exercise this role's vocabulary (services, tools, and standards). Aggregate signal score: 1,383,914.
Want to understand the methodology? See signals.naftiko.io.