Role · Business PM
Marketing Technologist
Creates marketing strategies and sources technology for implementation
Impact Report — Marketing Technologist
_Domain: Business PM · Companies tracked: 743 · Aggregate signal score: 1,365,052_
Summary
The Marketing Technologist role surfaces across 743 of the companies under Naftiko coverage, with an aggregate signal score of 1,365,052 across all scoring categories. This report aggregates the top areas of investment, services, tools, and standards that companies are investing in for the Marketing Technologist function.
Top scoring categories
- Talent & Organizational Design — score
63,738 - Data — score
48,879 - Cloud — score
34,644 - Code — score
30,064 - Security — score
29,837 - Operations — score
29,236 - Governance — score
28,891 - Artificial Intelligence — score
28,686
Top areas of investment
CI, Active Directory, Artificial Intelligence, UI, BI, Integrated Development Environments, Operational Technologies, ORM, Reinforcement Learning, Electronic Data Interchange, Rich Internet Applications, C, Business, Deep Learning, Support
Most-adopted services
Adobe Campaign, Pluralsight, Adobe Illustrator, Adobe Photoshop, PeopleSoft, Twitter, Instagram, Google Analytics, Photoshop, LinkedIn
Most-adopted tools
Apache AGE, R, Angular, ClickHouse, Elasticsearch, PowerShell, Apache SpamAssassin, Apache Ant, React Native, Matplotlib
Standards in play
TCP/IP, Event Sourcing, Entity Relationship, Certificate Enrolment Protocols, Dependency Injection, Acceptance Criteria, HTTP, Lean Manufacturing, Object-Oriented Programming, Equator Principles
Top companies for this role
- Mastercard (match score
13) - Adobe (match score
13) - Lenovo (match score
13) - BP (match score
12) - Broadridge (match score
12) - Raymond James Financial (match score
12) - Fedex (match score
12) - JP Morgan Chase (match score
11) - Citi (match score
11) - Visa (match score
11)
_This narrative is generated from per-company job postings and press releases aggregated through the Naftiko Signals pipeline. The deterministic template will be replaced with an LLM-generated narrative when ANTHROPIC_API_KEY is configured._
Companies most associated with this role (743 total)
Adopt Adobe Campaign for the Marketing Technologist role
Treat Adobe Campaign as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt Pluralsight for the Marketing Technologist role
Treat Pluralsight as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt Adobe Illustrator for the Marketing Technologist role
Treat Adobe Illustrator as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt Adobe Photoshop for the Marketing Technologist role
Treat Adobe Photoshop as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt PeopleSoft for the Marketing Technologist role
Treat PeopleSoft as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt Twitter for the Marketing Technologist role
Treat Twitter as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt Instagram for the Marketing Technologist role
Treat Instagram as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt Google Analytics for the Marketing Technologist role
Treat Google Analytics as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt Photoshop for the Marketing Technologist role
Treat Photoshop as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt LinkedIn for the Marketing Technologist role
Treat LinkedIn as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt Port for the Marketing Technologist role
Treat Port as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt Bloomberg Intelligence for the Marketing Technologist role
Treat Bloomberg Intelligence as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt Palo Alto Networks for the Marketing Technologist role
Treat Palo Alto Networks as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt Crystal Reports for the Marketing Technologist role
Treat Crystal Reports as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt Sparx Enterprise Architect for the Marketing Technologist role
Treat Sparx Enterprise Architect as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt Google Optimize for the Marketing Technologist role
Treat Google Optimize as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt SharePoint for the Marketing Technologist role
Treat SharePoint as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt GitHub for the Marketing Technologist role
Treat GitHub as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt WhatsApp for the Marketing Technologist role
Treat WhatsApp as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt Adobe Creative Cloud for the Marketing Technologist role
Treat Adobe Creative Cloud as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt Microsoft Entity Framework for the Marketing Technologist role
Treat Microsoft Entity Framework as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt GitLab for the Marketing Technologist role
Treat GitLab as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt Microsoft for the Marketing Technologist role
Treat Microsoft as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt Azure Functions for the Marketing Technologist role
Treat Azure Functions as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Adopt Veritas InfoScale for the Marketing Technologist role
Treat Veritas InfoScale as a first-class signal for the Marketing Technologist role's workflows and operational practices.
Integrate Apache AGE into the Marketing Technologist toolchain
Wire Apache AGE into the Marketing Technologist toolchain to make it part of the role's daily working set.
Integrate R into the Marketing Technologist toolchain
Wire R into the Marketing Technologist toolchain to make it part of the role's daily working set.
Integrate Angular into the Marketing Technologist toolchain
Wire Angular into the Marketing Technologist toolchain to make it part of the role's daily working set.
Integrate ClickHouse into the Marketing Technologist toolchain
Wire ClickHouse into the Marketing Technologist toolchain to make it part of the role's daily working set.
Integrate Elasticsearch into the Marketing Technologist toolchain
Wire Elasticsearch into the Marketing Technologist toolchain to make it part of the role's daily working set.
Integrate PowerShell into the Marketing Technologist toolchain
Wire PowerShell into the Marketing Technologist toolchain to make it part of the role's daily working set.
Integrate Apache SpamAssassin into the Marketing Technologist toolchain
Wire Apache SpamAssassin into the Marketing Technologist toolchain to make it part of the role's daily working set.
Integrate Apache Ant into the Marketing Technologist toolchain
Wire Apache Ant into the Marketing Technologist toolchain to make it part of the role's daily working set.
Integrate React Native into the Marketing Technologist toolchain
Wire React Native into the Marketing Technologist toolchain to make it part of the role's daily working set.
Integrate Matplotlib into the Marketing Technologist toolchain
Wire Matplotlib into the Marketing Technologist toolchain to make it part of the role's daily working set.
Integrate Apache DolphinScheduler into the Marketing Technologist toolchain
Wire Apache DolphinScheduler into the Marketing Technologist toolchain to make it part of the role's daily working set.
Integrate Semantic Kernel into the Marketing Technologist toolchain
Wire Semantic Kernel into the Marketing Technologist toolchain to make it part of the role's daily working set.
Adopt TCP/IP as a Marketing Technologist standard
Establish TCP/IP as a baseline standard the Marketing Technologist role works against.
Adopt Event Sourcing as a Marketing Technologist standard
Establish Event Sourcing as a baseline standard the Marketing Technologist role works against.
Adopt Entity Relationship as a Marketing Technologist standard
Establish Entity Relationship as a baseline standard the Marketing Technologist role works against.
Adopt Certificate Enrolment Protocols as a Marketing Technologist standard
Establish Certificate Enrolment Protocols as a baseline standard the Marketing Technologist role works against.
Adopt Dependency Injection as a Marketing Technologist standard
Establish Dependency Injection as a baseline standard the Marketing Technologist role works against.
Adopt Acceptance Criteria as a Marketing Technologist standard
Establish Acceptance Criteria as a baseline standard the Marketing Technologist role works against.
Adopt HTTP as a Marketing Technologist standard
Establish HTTP as a baseline standard the Marketing Technologist role works against.
Adopt Lean Manufacturing as a Marketing Technologist standard
Establish Lean Manufacturing as a baseline standard the Marketing Technologist role works against.
Adopt Object-Oriented Programming as a Marketing Technologist standard
Establish Object-Oriented Programming as a baseline standard the Marketing Technologist role works against.
Adopt Equator Principles as a Marketing Technologist standard
Establish Equator Principles as a baseline standard the Marketing Technologist role works against.
- CI
- Active Directory
- Artificial Intelligence
- UI
- BI
- Integrated Development Environments
- Operational Technologies
- ORM
- Reinforcement Learning
- Electronic Data Interchange
- Rich Internet Applications
- C
- Business
- Deep Learning
- Support
- Wins
- Systems
- Management
- Development
- Tracs
- Design
- Technologies
- DNS, DHCP, and IP Address Management
- Tests
- Operations
- Services
- Communications
- ERP
- Data
- Search
- Performance
- Solutions
- Machine Learning
- Graphical User Interfaces
- Excels
- Organizations
- Tools
- Trainings
- Application Programming Interfaces
- Products
- Safes
- Media
- Controls
- Forms
- Platforms
- Policies
- Leaderships
- Educations
- Plannings
- Strategies
- Requirements
- Compliance
- Collaborations
- Research
- Sales
- Projects
- Security
- Deliveries
- Travels
- Communities
- Defis
- Learning
- Computes
- Applications
- Software
- Reportings
- Analysis
- Employment
- Innovation
- Computer Aided Manufacturing
- Marketing
- Document Object Models
- Events
- Processes
- Legal
- Functions
- Mails
- Production
- Engineering
- Maintenance
- Finances
- Computer Aided Design
- Efficiencies
- Audits
- Safety
- Executions
- Implementations
- Certifications
- Tasks
- Webs
- Customer Service
- Digitals
- Enterprises
- Codes
- Integrations
- Insights
- Equipments
- Integrity
- Presentations
- Administration
- Protection
- Monitoring
- Documentations
- Analytics
- Words
- Tainas
- Updates
- Reviews
- Contents
- Emails
- Tracking
- Infrastructure
- UX
- Automation
- Metrics
- Best Practices
- Assessments
- Accounting
- Documents
- Distributions
- Administratives
- Workflows
- Feedback
- Revenues
- Meetings
- Project Management
- Valuations
- Hirings
- Ideas
- Insurances
- Markets
- Intelligence
- Continuous Improvements
- Governance
- Flexibilities
- Productivity
- Evaluations
- Clouds
- Frameworks
- Foundations
- Voice
- Accountability
- Clients
- Reliabilities
- Pipelines
- Application Lifecycle Management
- Optimizations
- Databases
- Identities
- Social
- Adobe Campaign
- Pluralsight
- Adobe Illustrator
- Adobe Photoshop
- PeopleSoft
- Google Analytics
- Photoshop
- Port
- Bloomberg Intelligence
- Palo Alto Networks
- Crystal Reports
- Sparx Enterprise Architect
- Google Optimize
- SharePoint
- GitHub
- Adobe Creative Cloud
- Microsoft Entity Framework
- GitLab
- Microsoft
- Azure Functions
- Veritas InfoScale
- Datadog
- Tradeweb
- Adobe Creative Suite
- Microsoft Windows
- Azure Log Analytics
- Unity
- TeamCity
- Oracle Cloud
- Salesforce
- Shell
- HubSpot
- Youtube
- Microsoft Visio
- Visio
- Salesforce Lightning
- Google Drive
- Microsoft Office
- Microsoft Edge
- Microsoft Project
- Microsoft Endpoint Manager
- Circana
- Make
- ZoomInfo
- Microsoft Excel
- Google Forms
- Microsoft Teams
- Azure DevOps
- Microsoft Power Automate
- IntelliJ IDEA
- Square
- Adobe Analytics
- New Relic
- Amazon Web Services
- ServiceNow
- Oracle Integration
- Bloomberg Enterprise Data
- WebSphere
- Red Hat
- Azure Machine Learning
- SolarWinds
- Productiv
- Microsoft Word
- Teradata
- Navision
- Workday
- Salesforce Automation
- Mastercard
- MailChimp
- Bloomberg AIM
- Bloomberg Economics
- Dynatrace
- Google Apps Script
- Merge
- Lightroom
- Oracle E-Business Suite
- BigCommerce
- Adobe Launch
- SAP
- Microsoft Outlook
- CloudFormation
- Bitbucket
- Box
- Microsoft PowerPoint
- Cloudflare
- Vantage
- Confluence
- Meta
- Google Sheets
- AutoCAD
- Power BI
- GitHub Actions
- Red Hat Ansible Automation Platform
- Ansible Automation Platform
- Google Maps
- Apache AGE
- R
- Angular
- ClickHouse
- Elasticsearch
- PowerShell
- Apache SpamAssassin
- Apache Ant
- React Native
- Matplotlib
- Apache DolphinScheduler
- Semantic Kernel
- Apache Spatial
- Ethereum
- TensorFlow
- Terraform
- Apache POI
- Apache SkyWalking
- Prometheus
- Apache ORC
- Pandas
- Apache MINA
- Kubeflow
- Spring Boot
- Apache Traffic Control
- Buildpacks
- jQuery
- Apache Flex
- NumPy
- Git
- SonarQube
- Lean
- Python
- Scala
- Apache Hop
- PostgreSQL
- Consul
- Apache NiFi
- Apache Aries
- Apache Traffic Server
- Kotlin
- Dex
- Perl
- SPIRE
- Spring Boot Admin Console
- React
- Apache Pivot
- Apache APR
- Apache Roller
- Spring Framework
- Spring
- OpenTelemetry
- WordPress
- Score
- Apache Streams
- Open Policy Agent
- Lima
- Keycloak
- Kafka Connect
- Kubernetes Operators
- Apache Rya
- Vite
- SOPS
- Argo
- Apache Spark
- Fluid
- Apache Web Services
- Linux
- Vitess
- Kubernetes
- Docker
- Elastic Stack
- Node.js
- Vue.js
- Elk Stack
- Elk
- Porter
- C++
- Apache SINGA
- C#
- Apache Hive
- werf
- Apache Storm
- Apache Drill
- Jenkins
- Rook
- Apache Phoenix
- Swift
- Apache Velocity
- PyTorch
- Chef
- Apache Portals
- Apache FreeMarker
- Apache Kafka
- Helm
- Ansible
- Apache Tcl
- ORAS
- Flux
- Hashicorp Vault
- TCP/IP
- Event Sourcing
- Entity Relationship
- Certificate Enrolment Protocols
- Dependency Injection
- Acceptance Criteria
- HTTP
- Lean Manufacturing
- Object-Oriented Programming
- Equator Principles
- Extreme Programming
- BLE
- Specification
- WebSockets
- SUPPORT.md
- OCI
- SecOps
- SPA
- SSO
- ISO
- NIO
- CS
- REST
- NIST
- Scaled Agile
- SAFe Agile
- Defense In Depth
- Write Ahead Log
- Standards
- SECURITY.md
- AIS
- Lean Management
- Regulation
- Regulatory
- Actor Model
- Standard Operating Procedures
- LICENSE.md
- Protocol Buffers
- Raft
- Event-driven Architecture
- Functional Programming
- Methodology
- CONTRIBUTING.md
- IAM
- MapReduce
- Agile Methodology
- Agile
- SQL
- SSL/TLS
- Enterprise Integration Patterns
- Integration Patterns
- RACI
- Quality Standards
- Templates
- OpenAPI
- Internal Control Standards
- Accounting Standards
- Technical Specifications
- HTML
- Prototypes
- Lean Six Sigma
- Standardization
- DevOps
- Data Models
- Use Cases
- Product Backlog
- SOA
- Service Oriented Architecture
- Data Modeling
- Reactive Programming
- Scrum
- CODE_OF_CONDUCT.md
- Security Standards
- SDLC
- OSHA
- Six Sigma
- XML
- Product Specifications
- Test Plans
- Consensus
- Software Development Lifecycle
- Software Development Life Cycle
- Design Standards
- ITSM
- ITIL
- Software Design Patterns
- Convention Over Configuration
- User Stories
- SSH
- Security Standards And Procedures
- Design Patterns
- FinOps
- Process Flow Diagrams
- GDPR
- Schema Validation
- RBAC
- CITATION.cff
- DNS
- ACID
This page aggregates Naftiko Signals data for the Marketing Technologist role across all 743 companies under coverage that exercise this role's vocabulary (services, tools, and standards). Aggregate signal score: 1,365,052.
Want to understand the methodology? See signals.naftiko.io.